Awards

 

D&AD 2016 - Wood Pencil

Creative Circle 2016 – Gold, Bronze

British Arrows 2016 - Finalist

Kinsale Sharks - 2x Bronze

DRUM AWARDS 2016 - Shortlisted

Gold SABRE awards – 2016 Shortlisted 

The Homes Report 2016 - Shortlisted 

Campaign 2014 - Faces to Watch

Creative Circle 2013 - Best use of sound in radio

Campaign BIG awards 2012 – Gold Radio

Cannes Lions 2012 - Bronze Radio Lions

Contagious Magazine 2011 - Most contagious 

Cannes Lions 2009 - 3x Finalist Radio Lions

Cannes Lions 2008 – 2x Bronze Radio Lions

Cannes Lions 2007 – Bronze Outdoor Lions

Cannes Lions 2007 – Finalist Media Lions

Cannes Lions 2007 – Finalist Press Lions

D&AD 2008 – Silver Nomination Interactive

D&AD 2008 – In Book Outdoor

 

Facilitator 
 
This is key to modern creative leadership and fundamental to a modern creative process that demands empathy and collaboration. I’m constantly innovating and working to reinvent our creative process to enable stronger contribution from an ever increasing group of skill sets and diverse client stakeholders. 
Lateral thinker

 

In an interview I did exploring creative processes outside of advertising, owner of Hales Gallery, Paul Hedge, said “If you want to draw an elephant, draw a giraffe and then gradually change it into an elephant - you’ll get a much more interesting elephant”. This sums up what I’m constantly inspiring and enabling others to do, increasingly including those for whom the creative process is often alien. 

Crafter

 

Craft is like the finale – no matter how great the rest of the show is, if this bit doesn’t shine you’ll only ever get 3 stars. I both passionately teach clients of it’s importance and ensure the work that leaves the door is to a high quality. I have a particular passion for Art Direction, Film and Illustration. 

Commercially savvy

 

Working around Europe’s most remarkable startups for the last six years I’ve learnt you have to have a deep understanding of your client’s business to be successful. Engaging with the commercial strategist at Albion has given me some of the most remarkable creative springboards of my career, allowing my team to make great work and helping transform our client’s businesses. 

A hybrid Creative Director and team lead with over a decade of experience creating award winning multidisciplinary work. 

Special Powers

Experience

 

Freelance Creative Director (May 2017 – Present) 

A year working in multiple agencies, startups & within brands to further explore the ever changing creative process.

Creative Director @ KBS Albion London  (2010 - 2017)

I’ve been part of building, launching and scaling some of the most innovative businesses of the last decade (giffgaff, Compare the Market and King – makers of Candy Crush) for which there is no set formula. Leading multidisciplinary teams and running a department to include line management and commercial responsibility.

 

Thomas Cook, Jose Cuervo, giffgaff, Compare the Market, V energy drinks, eHarmony, Greenpeace, Air New Zealand and Anthony Nolan.

 

London Freelance (2009 - 2010)

Hyper London, Isobel London, Publicis London, VCCP London, Iris London, DDB London, Mother, Dentsu London

 

Brands; Adidas Women, Heineken (worldwide), Wonderbra, Orange, Flora, No, 7, Canon, Palmolive, Oasis, Barclaycard, and Moet & Chandon, Unilever, very.co.uk, Whiskers, Pedigree, WeightWatchers and Grand Marnier.

Saatchi & Saatchi New Zealand (2006 – 2009)

 

Brands: Telecom NZ, TVNZ, Monteiths Beer, Murphey’s Beer, Sealord, Wellington Zoo, KFC, Betty Crocker

References

 

On request. Please email me at debra.gerrard@gmail.com

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