Dons of Tequila
Website | Film content | PR | Event | Press | Social | DM
From small trade brief to Global phenomenon
The scale of this project can be seen throughout the 100+ page, evolving website, which was transcreated for 17 markets. It's quarterly updates allowed for curated content created through our Don of Tequila competition. The hub also contained an interactive brand history, the product creation story, information about each product in the range and a series of curated recipes.
Content, DM & Press to drive traffic
We created several online films and well as trade press that pushed people towards the site. These all told stories of the different Dons that created the Jose Cuervo we know today.
Launch Event & Global Final